Who we are
A niche marketing agency
focused on words
One of the keys to every successful business is good communication. It opens doors and closes deals. It can save you time and money. But most importantly, good communication can change lives.
After years of working in the marketing and advertising industry, it became clear to us that something was missing. Something that is all too often overlooked and undervalued at a full-service agency: skilled wordsmiths.
Words are to communication as sounds are to language. Quality words are the fundamental building blocks of effective communication. Without them, your company and its branding may suffer from a confusing or inconsistent message.
Good communication through memorable and purposeful copy is the foundation of Key Performance Copywriting. But we are more than copywriters. We are storytellers and wordsmiths. And just like you, we are consumers in a fast-paced, ever-changing world.
Our performance-driven marketing services can energize your brand and strengthen your message to give you a razor-sharp edge in today’s crowded marketplace.
Leadership
Jordan Ferrell
Founder, Chief Wordsmith
As the creative mind behind Key Performance Copywriting, Jordan leads day-to-day business operations, seeing projects to completion and ensuring that clients receive the services requested. He has nearly ten years of marketing and public relations experience. Jordan has developed, coordinated, and implemented successful media campaigns as a client-facing and internal communications manager. He is a product-driven marketing professional with a proven track record of generating new revenue streams for clients through outbound lead generation. As a former journalist, Jordan understands how to craft concise yet impactful stories that are impossible to put down. He has an undying passion for literature and a desire to help others achieve their true potential.